The result. Marketing and sales running on one Enterprise HubSpot platform at serious scale, the whole team aligned on clear KPIs, and the full customer lifecycle from first touch to retention in one place.
The challenge
A fast-growing healthtech scale-up was running its entire marketing and sales operation on HubSpot, on the full Enterprise package, with an annual investment north of £60,000. At that scale, sending tens of millions of emails a year and managing large cohorts of users, the platform has to be both powerful and tightly run. The real challenge was making all of that capability genuinely drive revenue, rather than simply sending volume.
The approach
We ran marketing and sales end to end on Enterprise HubSpot:
- Built and managed high-volume email and cohort management, sending tens of millions of emails a year to the right people at the right time.
- Worked to understand what prospects actually cared about, so targeting and messaging reflected real buyer priorities rather than guesswork.
- Trained the whole sales team, not just on how to use HubSpot, but on how to sell, and on how the tools help them sell better.
- Built KPI management dashboards and goal tracking, so every team could see performance against target and act on it.
The outcome
The result was a commercial operation where marketing and sales ran on one platform, at Enterprise scale, with the whole team aligned around clear KPIs and goals. Reporting gave leadership a real view of what was working, and the sales team had both the skills and the tooling to convert it. The full customer lifecycle, from first touch through to retention, lived in HubSpot.
What this could look like for you
If you are on Enterprise HubSpot, or heading there, and you want it to genuinely drive revenue at scale rather than just send email, this is the kind of end-to-end build, enablement and reporting that turns a large licence into a commercial engine. Get in touch to talk it through.